{"id":102173,"date":"2019-06-25T00:00:00","date_gmt":"2019-06-24T16:00:00","guid":{"rendered":"http:\/\/tnr.com.tw\/2019\/06\/25\/2018%e5%b9%b4%e5%85%a8%e7%90%83%e5%ae%a2%e6%88%b6%e9%ab%94%e9%a9%97%e8%88%87%e5%ae%a2%e6%88%b6%e9%97%9c%e4%bf%82%e7%ae%a1%e7%90%86%e8%bb%9f%e9%ab%94%e5%b8%82%e5%a0%b4%e6%88%90%e9%95%b715-6\/"},"modified":"2019-06-25T00:00:00","modified_gmt":"2019-06-24T16:00:00","slug":"2018%e5%b9%b4%e5%85%a8%e7%90%83%e5%ae%a2%e6%88%b6%e9%ab%94%e9%a9%97%e8%88%87%e5%ae%a2%e6%88%b6%e9%97%9c%e4%bf%82%e7%ae%a1%e7%90%86%e8%bb%9f%e9%ab%94%e5%b8%82%e5%a0%b4%e6%88%90%e9%95%b715-6","status":"publish","type":"post","link":"https:\/\/tnr.com.tw\/?p=102173","title":{"rendered":"2018\u5e74\u5168\u7403\u5ba2\u6236\u9ad4\u9a57\u8207\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u8edf\u9ad4\u5e02\u5834\u6210\u957715.6%"},"content":{"rendered":"<\/p>\n

\u30102019\u5e746\u670825\u65e5\u3011\u6839\u64da\u570b\u969b\u7814\u7a76\u66a8\u9867\u554f\u6a5f\u69cbGartner\u7d71\u8a08\uff0c2018\u5e74\u5168\u7403\u5ba2\u6236\u9ad4\u9a57\u8207\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff09\u8edf\u9ad4\u652f\u51fa\u6210\u957715.6%\uff0c\u9054482\u5104\u7f8e\u5143\uff0c\u4ecd\u662f\u4f01\u696d\u61c9\u7528\u8edf\u9ad4\u6700\u5927\u3001\u6210\u9577\u6700\u5feb\u7684\u985e\u5225\uff1b\u800c\u53f0\u7063\u4f01\u696d\u5728CRM\u8edf\u9ad4\u652f\u51fa\u7e3d\u984d\u5247\u70ba18\u5104\u53f0\u5e63\uff0c2018\u5e74\u53f0\u7063\u524d\u4e94\u5927CRM\u8edf\u9ad4\u5ee0\u5546\u5206\u5225\u70baAdobe\u3001\u601d\u611b\u666e\uff08SAP\uff09\u3001\u7532\u9aa8\u6587\uff08Oracle\uff09\u3001\u601d\u79d1\uff08Cisco\uff09\u3001Salesforce\uff08\u898b\u88681\uff09\u3002<\/p>\n<\/p>\n

\u8868<\/strong>1<\/strong><\/p>\n

2018<\/strong>\u5e74\u53f0\u7063\u524d\u4e94\u5927<\/strong>CRM<\/strong>\u8edf\u9ad4\u5ee0\u5546\u8207\u8edf\u9ad4\u5e02\u5834\u6574\u9ad4\u71df\u6536\uff08\u55ae\u4f4d\uff1a\u767e\u842c\u53f0\u5e63\uff09<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

\u516c\u53f8<\/strong><\/p>\n<\/td>\n

\n

2018<\/strong>\u5e74\u71df\u6536<\/strong><\/p>\n<\/td>\n

\n

2017<\/strong>\u5e74\u71df\u6536<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Adobe<\/p>\n<\/td>\n

\n

261.5<\/p>\n<\/td>\n

\n

220.9<\/p>\n<\/td>\n<\/tr>\n

\n

\u601d\u611b\u666e<\/p>\n<\/td>\n

\n

214.3<\/p>\n<\/td>\n

\n

188.0<\/p>\n<\/td>\n<\/tr>\n

\n

\u7532\u9aa8\u6587<\/p>\n<\/td>\n

\n

210.8<\/p>\n<\/td>\n

\n

204.7<\/p>\n<\/td>\n<\/tr>\n

\n

\u601d\u79d1<\/p>\n<\/td>\n

\n

183.4<\/p>\n<\/td>\n

\n

177.4<\/p>\n<\/td>\n<\/tr>\n

\n

Salesforce<\/p>\n<\/td>\n

\n

105.1<\/p>\n<\/td>\n

\n

87.2<\/p>\n<\/td>\n<\/tr>\n

\n

\u5176\u4ed6<\/p>\n<\/td>\n

\n

840.3<\/p>\n<\/td>\n

\n

766.5<\/p>\n<\/td>\n<\/tr>\n

\n

\u7e3d\u8a08<\/strong><\/p>\n<\/td>\n

\n

1,815.4<\/p>\n<\/td>\n

\n

1,644.7<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u8cc7\u6599\u4f86\u6e90\uff1aGartner\uff082019\u5e746\u6708\uff09<\/p>\n<\/p>\n

2018\u5e74\u5168\u7403\u4f01\u696d\u61c9\u7528\u8edf\u9ad4\u71df\u6536\u7e3d\u8a08\u8d85\u904e1,936\u5104\u7f8e\u5143\uff0c\u8f032017\u5e741,721\u5104\u7f8e\u5143\u7684\u71df\u6536\u589e\u52a012.5%\uff1b\u5176\u4e2d\u8fd1\u56db\u5206\u4e4b\u4e00\u71df\u6536\u4f86\u81eaCRM\u8edf\u9ad4\u3002<\/p>\n<\/p>\n

\u8edf\u9ad4\u5373\u670d\u52d9\uff08SaaS\uff09\u57282018\u5e74CRM\u652f\u51fa\u4e2d\u4f54\u8fd172.9%\uff0c\u53ef\u671b\u65bc2019\u5e74\u6210\u9577\u81f375%\uff0c\u6b64\u8da8\u52e2\u7684\u4e3b\u8981\u63a8\u624b\u70ba\u654f\u6377\u5ea6\uff08agility\uff09\u548c\u5f48\u6027\uff0c\u4ee5\u53ca\u9060\u7aef\u548c\u884c\u52d5\u8fa6\u516c\u4f7f\u7528\u8005\u7684\u9700\u6c42\u3002<\/p>\n<\/p>\n

Gartner\u8cc7\u6df1\u7814\u7a76\u7e3d\u76e3Julian Poulter<\/a>\u8868\u793a\uff1a\u300c2018\u5e74\u96f2\u7aef\u6210\u9577\u7387\u7565\u5fae\u4e0b\u6ed1\uff0c\u4f46\u4f9d\u7136\u7dad\u6301\u572820%\u7684\u5f37\u52c1\u52d5\u80fd\uff0c\u76f8\u8f03\u65bcCRM\u8edf\u9ad4\u768415.6%\u6210\u9577\u7387\u9ad8\u51fa\u8a31\u591a\u3002\u7531\u65bcCRM\u8edf\u9ad4\u5f88\u65e9\u79fb\u8f49\u96f2\u7aef\uff0c\u76ee\u524d\u63a1\u7528\u7387\u9ad8\uff0c\u56e0\u6b64\u96f2\u7aef\u6210\u9577\u901f\u5ea6\u6216\u8a31\u6703\u6e1b\u7de9\u3002\u300d<\/p>\n<\/p>\n

2018\u5e74\u524d\u4e94\u5927CRM\u8edf\u9ad4\u5ee0\u5546\u4f54\u6574\u9ad4\u5e02\u5834\u6bd4\u91cd\u8d85\u904e40%\uff08\u898b\u88682\uff09\uff0c\u82072017\u5e74\u76f8\u6bd4\uff0c\u524d\u4e94\u5927\u5ee0\u5546\u6392\u540d\u8b8a\u5316\u4e0d\u5927\uff0c\u552f\u4e00\u7570\u52d5\u5728\u65bc\u5fae\u8edf\u6500\u5347\u5230\u7b2c\u4e94\uff0c\u4ee5\u4e9b\u5fae\u5dee\u8ddd\u53d6\u4ee3\u4e86Genesys\u3002<\/p>\n<\/p>\n

\u8868<\/strong>2<\/strong><\/p>\n

2018<\/strong>\u5e74\u5168\u7403<\/strong>CRM<\/strong>\u8edf\u9ad4\u5ee0\u5546\u8207\u8edf\u9ad4\u5e02\u5834\u6574\u9ad4\u71df\u6536\uff08\u55ae\u4f4d\uff1a\u767e\u842c\u7f8e\u5143\uff09<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
\n

\u516c\u53f8<\/strong><\/p>\n<\/td>\n

\n

2018<\/strong>\u5e74<\/strong><\/p>\n

\u71df\u6536<\/strong><\/p>\n<\/td>\n

\n

2018<\/strong>\u5e74<\/strong><\/p>\n

\u5e02\u5360\u7387<\/strong>(%)<\/strong><\/p>\n<\/td>\n

\n

2017<\/strong>\u5e74<\/strong><\/p>\n

\u71df\u6536<\/strong><\/p>\n<\/td>\n

\n

2017<\/strong>\u5e74<\/strong><\/p>\n

\u5e02\u5360\u7387<\/strong>(%)<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Salesforce<\/p>\n<\/td>\n

\n

9,420.5<\/p>\n<\/td>\n

\n

19.5<\/p>\n<\/td>\n

\n

7,648.1<\/p>\n<\/td>\n

\n

18.3<\/p>\n<\/td>\n<\/tr>\n

\n

\u601d\u611b\u666e<\/p>\n<\/td>\n

\n

4,012.2<\/p>\n<\/td>\n

\n

8.3<\/p>\n<\/td>\n

\n

3,474.4<\/p>\n<\/td>\n

\n

8.3<\/p>\n<\/td>\n<\/tr>\n

\n

\u7532\u9aa8\u6587<\/p>\n<\/td>\n

\n

2,669.0<\/p>\n<\/td>\n

\n

5.5<\/p>\n<\/td>\n

\n

2,492.9<\/p>\n<\/td>\n

\n

6.0<\/p>\n<\/td>\n<\/tr>\n

\n

Adobe<\/p>\n<\/td>\n

\n

2,454.8<\/p>\n<\/td>\n

\n

5.1<\/p>\n<\/td>\n

\n

2,017.2<\/p>\n<\/td>\n

\n

4.8<\/p>\n<\/td>\n<\/tr>\n

\n

\u5fae\u8edf<\/p>\n<\/td>\n

\n

1,302.0<\/p>\n<\/td>\n

\n

2.7<\/p>\n<\/td>\n

\n

1,132.1<\/p>\n<\/td>\n

\n

2.7<\/p>\n<\/td>\n<\/tr>\n

\n

\u5176\u4ed6<\/p>\n<\/td>\n

\n

28,371.7<\/p>\n<\/td>\n

\n

58.8<\/p>\n<\/td>\n

\n

24,962.0<\/p>\n<\/td>\n

\n

59.9<\/p>\n<\/td>\n<\/tr>\n

\n

\u7e3d\u8a08<\/strong><\/p>\n<\/td>\n

\n

48,230.2<\/strong><\/p>\n<\/td>\n

\n

100.0<\/strong><\/p>\n<\/td>\n

\n

41,726.7<\/strong><\/p>\n<\/td>\n

\n

100.0<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u8cc7\u6599\u4f86\u6e90\uff1aGartner\uff082019\u5e746\u6708\uff09<\/p>\n<\/p>\n

CRM\u5e02\u5834\u6240\u6709\u5b50\u9818\u57df\u6210\u9577\u7686\u8d85\u904e13.7%\uff0c\u5176\u4e2d\u53c8\u4ee5\u884c\u92b7\u6210\u9577\u6700\u70ba\u8fc5\u901f\uff0c\u905418.8%\uff0c\u4f54\u6574\u500bCRM\u5e02\u5834\u8d85\u904e25%\u3002\u5ba2\u6236\u670d\u52d9\u8207\u652f\u63f4\u4ecd\u7a69\u5750\u7b2c\u4e00\u540d\u5bf6\u5ea7\uff0c\u4f54CRM\u5e02\u5834\u71df\u653635.7%\u3002<\/p>\n<\/p>\n

Julian Poulter\u6307\u51fa\uff1a\u300c\u70ba\u628a\u63e1\u5e02\u5834\u5927\u597d\u5546\u6a5f\uff0cCRM\u61c9\u7528\u4f9b\u61c9\u5546\u7684\u7522\u54c1\u7d93\u7406\u61c9\u52a0\u7dca\u9032\u884c\u96f2\u7aef\u90e8\u7f72\uff0c\u4e26\u8003\u616e\u589e\u6dfb\u529f\u80fd\uff0c\u4ee5\u56e0\u61c9\u884c\u92b7\u90e8\u9580\u7684\u5feb\u901f\u6210\u9577\u8da8\u52e2\u3002\u300d<\/p>\n","protected":false},"excerpt":{"rendered":"

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